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How Transparency Can Slash Your Churn Rate by 89%If you run a software-as-a-service (SaaS) business, you probably know how difficult it can be to achieve a low and stable churn rate. Simply put, a business’s churn rate is its average customer lifespan. A low churn rate means your customers typically stick with your software for a long period of time. Find out how one company slashed their churn rate by 89%
How to Turn Your Website Into a B2B Lead Generation MachineThis well thought out article gives us a series of things to implement on our websites (or client sites) to increase conversions. Nowadays it's very hard to grasp a user's attention and get them to sign up for a mailing list. It really is all about offering something of great value, creating a great CTA and catering to the users' needs.