How to Select Hero ImagesThere are plenty of competing opinions about the efficacy of hero images on website, including the idea that all sliders should be abandoned. Here's some practical ideas for creating a purpose and strategy to your page design.
How to Market to Each Generation on Social MediaA really nice infographic that captures all the essential stats about how and when various generational demographics are using social media. The first step to successful marketing is knowing your audience.
The Most Overlooked Sales Technique in the WorldDon't just answer your customer's questions, recognize that they are asking you questions for a reason. If you address the underlying motivation, your interactions will create more fruitful results.
No One Cares How Many Followers You HaveThis is only a beginning approach to take when it comes to establishing usable KPIs for your marketing success. Too much marketing time and money is spent on action that may or may not be creating real results, it's up to you dig in and figure out why.
Is Your Company Ready for a Ransomware Attack?You may think that ransomware is something that happens to 'other people', until you are dealing with your own data's being held hostage. A good security strategy and adequate backups can help avoid the cost and suffering of the inevitable future attack.
What Neuroscience Can Teach Us About Customer BehaviorAn interesting article about understanding your customer's mind and trying to disrupt they expectations in order to increase engagement. The challenge now is adapting to a culture shift that has created a different level of interaction in the millennial generation.