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Is Snapchat Really Right For Your Small Business? Is Snapchat good for business? Low growth numbers in Q1 2017 have many small business owners wondering if the social network belongs in their marketing mix.
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5 Ways to Grow Your Business in 2017 A simple list of good ideas to consider for increasing your revenue and expanding your brand footprint in the new year.
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How to Select Hero Images There are plenty of competing opinions about the efficacy of hero images on website, including the idea that all sliders should be abandoned. Here's some practical ideas for creating a purpose and strategy to your page design.
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3 Signs That You Don't Really Know Your Core Business Are you sure you know what you're selling? Too many business think they're one thing, when they should really be another.
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How to Market to Each Generation on Social Media A really nice infographic that captures all the essential stats about how and when various generational demographics are using social media. The first step to successful marketing is knowing your audience.
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The Most Overlooked Sales Technique in the World Don't just answer your customer's questions, recognize that they are asking you questions for a reason. If you address the underlying motivation, your interactions will create more fruitful results.
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On a global basis, mobile internet usage surpassed the desktop in October Good reasons to put some energy into your local SEO strategy as well as optimizing mobile site display. Social ads and promotion may be taking over display in many markets.
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7 Online Tools Every Small Business Owner Should Use A great collection of very useful tools. No application does everything, but each of these provides a useful device for content generation, creative business naming, and market research.
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No One Cares How Many Followers You Have This is only a beginning approach to take when it comes to establishing usable KPIs for your marketing success. Too much marketing time and money is spent on action that may or may not be creating real results, it's up to you dig in and figure out why.
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Is Your Company Ready for a Ransomware Attack? You may think that ransomware is something that happens to 'other people', until you are dealing with your own data's being held hostage. A good security strategy and adequate backups can help avoid the cost and suffering of the inevitable future attack.


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